Unger, where creativity and style meet

Clotilde and Benigno Rossi: the origins

Unger, established more than a hundred years ago, has gone seen different styles, fashions and moments of history. And Unger has always succeeded in carving out a unique space in the artistic and creative scene in Milan and not only. It all began in 1900 when Benigno Rossi, who represented famous manufactories of trimmings, San Gallo lace, Florence straw, felts and fashion accessories such as crystal and enameled buttons, decided to buy for his wife Clotilde Silva, the business from the Unger brothers which was founded in Vienna in 1875 and specialized in stationary and crystals from Bohemia. The first home of the new company was in the heart of Milan, in via Santa Maria Fulcorina at no. 13. While Benigno was responsible for the administrative management of the company, the creative guide was entrusted to his wife, Clotilde Silva. Clotilde anticipated the times with her refined taste and strong entrepreneurial spirit. These qualities, combined with Benigno's competence, led Unger to quickly put to the side the sale of writing materials in order to concentrate on embroidery, on bodice ornaments, fashion accessories and finally bijoux.

Dora and Enrico Rossi: the 60s

During the 1960s, Unger had at the guide, Dora and Enrico Rossi. Dora, Benigno and Clotilde's daughter-in-law, was responsible for the creative and commercial part while Enrico, a professional engineer, focused on the administrative management.

Unger continued in the wake of its growing success achieved during the second post-war period, thanks to the couple's great commercial intuition and exceptional creative strength.

The 60s were a ferment of artistic trends and economic boom; the company managed to interpret the new trends with a unique style, yet without ever losing itself. A quality which allowed it to not only grow in the wake of previous successes, but also to acquire a central position in its market which it has still maintained even today. 

In the February of 1971, the company took part in its first tradefair; the Chibi-Cart and Unger Bijoux came about. A line of costume jewelry reserved for wholesalers. But the story of Unger is still being written...

Dora and Enrico Rossi: the 60s

During the 1960s, Unger had at the guide, Dora and Enrico Rossi. Dora, Benigno and Clotilde's daughter-in-law, was responsible for the creative and commercial part while Enrico, a professional engineer, focused on the administrative management.

Unger continued in the wake of its growing success achieved during the second post-war period, thanks to the couple's great commercial intuition and exceptional creative strength.

The 60s were a ferment of artistic trends and economic boom; the company managed to interpret the new trends with a unique style, yet without ever losing itself. A quality which allowed it to not only grow in the wake of previous successes, but also to acquire a central position in its market which it has still maintained even today. 

In the February of 1971, the company took part in its first tradefair; the Chibi-Cart and Unger Bijoux came about. A line of costume jewelry reserved for wholesalers. But the story of Unger is still being written...

Maria Pia and Alessandro Rossi: today

With the '80s, Dora wanted to give room to new fresh ideas and even greater creativity. This is when her children, Alessandro and Maria Pia started working in the company.

Alessandro and Maria Pia knew that they couldn't just continue the family tradition but they had to once again recreate Unger. With this spirit, in 1990 the "Clotilde Silva" line was launched. A tribute of the current owners to their grandmother, with a selection of original and authentic pieces coming from the inspiration of Maria Pia reserved specifically for stores.

In 1991, in Piazzale Baracca at no. 10 and just a few steps from Corso Vercelli, one of Milan's shopping symbols, Unger opened its first store.

A goal which soon became a new starting point.

In 2004, Unger's historic headquarters in Via Santa Maria Fulcorina, moved to Via Montevideo no. 7, in the thriving center of the new Design, Innovation and Fashion District. Here you'll find the offices, design studio, showroom and retail store specialized in embroidery items.

Unger, a long history of quality and style lasting for more than a century...